Workflow
Capturing
Catching the interested the moment they raise a hand.
Where the time goes
The instant someone's interested, you have to catch them - or they're gone. Leaky forms, slow landing pages, and lead magnets that go nowhere quietly waste all the money you spent getting attention in the first place.
What this covers
Forms, landing pages, surveys, and lead magnets - everything that converts an anonymous visitor into a known contact and gets their details into your stack without friction.
What good looks like
- Forms and landing pages that convert instead of leak
- Every capture flows straight into your CRM, no re-keying
- Lead magnets and surveys that qualify as they collect
The software that serves this
21 tools across 3 categories in the directory address capturing. Open any category for the full list, strengths, and watch-outs.
Forms & Surveys
View all in the directory →Free, simple forms tied straight to Sheets.
FreeDrag-and-drop forms for nearly any use case.
Free–$$The established survey and feedback platform.
$$Conversational forms and surveys that convert.
Free–$$Powerful forms with logic that write back to your stack.
Free–$$A free, Notion-like form builder.
Free–$Website & CMS
View all in the directory →Polished templates for a fast, tidy site.
$$Visual website building without hand-coding.
$$Easy drag-and-drop website builder.
$–$$The web’s most-used CMS, endlessly extensible.
Free–$$Design-to-site builder with modern polish.
$$Publishing and paid newsletters for creators.
$Marketing & Email
View all in the directory →Email marketing with a powerful automation builder.
$$Email, SMS, and automation on a budget (ex-Sendinblue).
Free–$$Email for creators and solo businesses (formerly ConvertKit).
Free–$$Email and SMS built for e-commerce revenue.
$$–$$$Email marketing and automation for small businesses.
Free–$$Simple, affordable email marketing.
Free–$Newsletter platform with growth and monetization built in.
Free–$$Behavioral messaging for product-led teams.
$$$Modern transactional and marketing email for startups.
$$Not sure which of these your business actually needs? The assessment matches one or two to your size and budget.
Take the stack assessment →