Workflow
Accessing the Market
Getting found by the right people before anyone downstream matters.
Where the time goes
If the right buyers can't find you, nothing else in the funnel gets a shot. Most businesses either have no consistent presence or pour money into content and ads with no idea what's working - attracting tyre-kickers instead of buyers.
What this covers
Your website and CMS, your search and social presence, and the content and creative that pull the right people toward you. This is the top of every funnel: the work of being discoverable and credible before a prospect ever raises a hand.
What good looks like
- A fast, clear site that turns a click into interest
- A search and social presence that brings in buyers, not browsers
- Content and creative you can produce without a full-time team
The software that serves this
25 tools across 4 categories in the directory address accessing the market. Open any category for the full list, strengths, and watch-outs.
Website & CMS
View all in the directory →Polished templates for a fast, tidy site.
$$Visual website building without hand-coding.
$$Easy drag-and-drop website builder.
$–$$The web’s most-used CMS, endlessly extensible.
Free–$$Design-to-site builder with modern polish.
$$Publishing and paid newsletters for creators.
$Social & Content
View all in the directory →Simple social scheduling across channels.
Free–$Established social management suite.
$$Visual scheduling built for Instagram and TikTok.
$$Premium social management and analytics.
$$$Scheduling plus analytics and ads in one place.
Free–$Marketing & Email
View all in the directory →Email marketing with a powerful automation builder.
$$Email, SMS, and automation on a budget (ex-Sendinblue).
Free–$$Email for creators and solo businesses (formerly ConvertKit).
Free–$$Email and SMS built for e-commerce revenue.
$$–$$$Email marketing and automation for small businesses.
Free–$$Simple, affordable email marketing.
Free–$Newsletter platform with growth and monetization built in.
Free–$$Behavioral messaging for product-led teams.
$$$Modern transactional and marketing email for startups.
$$Design & Creative
View all in the directory →Quick social and marketing design from Adobe.
$$Drag-and-drop design for non-designers.
Free–$$Fast video editing for social content.
Free–$Collaborative interface and product design.
Free–$$Edit video and podcasts like a document.
$$Not sure which of these your business actually needs? The assessment matches one or two to your size and budget.
Take the stack assessment →