10% more sales in a month from custom enrichment
LinkedIn URL or domain → enrich, normalize, dedup → sales-ready profile
A B2B data-analytics firm selling into enterprise accounts needed enrichment that went past basic firmographics. We built a production-grade n8n pipeline that turns a LinkedIn URL or domain into a standardized, enriched profile - hiring signals, exec appearances, org insights, normalized titles - with dedup, retry logic, run logs, and Slack alerts, all driven off a simple Google Sheet.
Results at a glance
- 10% sales lift in the first month
- Under 3% false positives
- 500–1,000 leads enriched a day at $0.06 each
- Research time cut to under two minutes per lead
- Delivered in two weeks - half the planned timeline
The problem
Off-the-shelf platforms like Clay and Apollo delivered surface-level data that wasn't good enough for high-stakes enterprise selling. Research was slow and manual, and valuable prospects went unnoticed for lack of contextual signals. As the client put it: they tried existing platforms, but costs were too high and the answers often weren't good enough.
What was built
Input
A LinkedIn URL or company domain pasted into a Google Sheet - no new tool for the team to learn.
Sources
Apify scrapers, targeted AI research, and curated public data combined into one enrichment pass.
Output
Hiring signals, media appearances, org insights, normalized titles, and deduplicated records - the context enterprise outreach actually needs.
Operations
Retry logic with backoff, complete logging, and Slack failure alerts. Self-hostable and sheet-controlled; the team deployed same-day.
How the approach worked
Off-the-shelf tools answer the easy questions cheaply; the value is in the hard ones. A custom pipeline that combines scraping, AI research, and public data - controlled from a sheet the team already lives in - beats a generic platform on both cost and depth.
The results
A 10% sales lift in the first month, under 3% false positives, 500–1,000 leads enriched a day at $0.06 each, and research time cut to under two minutes per lead. Delivered in two weeks - half the planned timeline.
Noah made sense of rough ideas, built exactly what we needed, and delivered more than expected.
Tools & technologies
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